More on Biz Dev Intros…

We frequently get asked for email introductions to business development partners. Inspired by Roy Bahat, I wrote a tweetstorm on some best practices. See below.

In general, you should assume that the business development partner has (1) very busy people and (2) most likely, little incentive to meet you (unless you are the Startup Du Jour that everyone wants to meet). If they have any decision-making authority or key influence, these people have their OKRs and are motivated to execute on those. Your idea may in fact be incredibly lucrative or “strategic” to that partner - but if that idea doesn’t resonate with that executive’s 3 top goals, you may not get much mindshare. (The previous two sentences apply mostly to big companies). That said, there are ways to capture their attention and maximize chances of meeting. Here’s the tweetstorm with some additional color:

 
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